IT’S TIME FOR A NEW PRIME BEEF.
DECADES OF CRAFT. UNMATCHED FLAVOR.
For years, Angus has been the default for Prime beef. But “default” doesn’t inspire or excite; it does the opposite. At LOT 29 we believed that Prime could be something more, and we committed decades to proving it. By obsessing over cattle genetics, feed, and finish, we uncovered a flavor and tenderness unlike anything else.
This is what premium beef was meant to be. This is LOT 29.
Two TIERS. One New Standard.
From Upper 2/3 Prime with Wagyu-level marbling and flavor to Prime | Upper 1/3 Choice with unmatched quality and consistency, each is crafted to outperform the standard and raise the bar for beef.
